Hello, I’m Mel Love, thank you for dropping by our website today. I would like to take about 5 minutes and share with you some of the things that I have learned over the past 20+ years working in the Financial Services industry. The first thing you may have noticed is that I’m not a Wall Street suit guy.
Several years ago I started teaching our clients one of my favorite expressions “When it comes to money More is Better”. Believing that and acting accordingly is a key part of the service we provide to them.
At Melvin Love Investment Advisor, we are licensed by the State to charge fees for managing client portfolio’s. We are primarily a fee based business and operate exclusively on a discretionary basis.
As an independent advisor you should know that we do not have a large brokerage firm and all their lawyers etc between me and our clients. Also just to be clear we want you to know that the securities that we manage are held at the number one rated full service brokerage firm in the US, Raymond James. JD Power and Associates recently rated Raymond James the best full service brokerage firm in the country. This means that it is virtually impossible for you to suffer a Madoff type of loss because your money and investments are always held by Raymond James. Our firm is never in possession of client funds but we have the legal responsibility of making investment decisions for you. As a member of the Raymond James Investment Advisors Division we can provide you with very competitive pricing for your trades.
You should also know that we have a $100,000 minimum portfolio requirement but that can include several accounts that will be managed as a single basket of money.
Now let’s talk about what I think your needs may be.
1. As with all of our clients you do not want to be exposed to potentially large losses.
2. You need to earn enough to maintain your life style and overcome inflation.
To accomplish these things for you I practice what I call the Five Keys to Successful Investing.
Key number 1. Understand and follow what are called “Position Sizing Rules.” Too large a commitment to a single industry or worse yet a single stock can be dangerous to your financial health.
Key number 2. Use “Stop Losses” Never take big losses in any individual investment. Always remember that losses will hurt you more than gains will help you. A 20% loss requires a 25% gain to get back to even but a 50% loss takes a 100% gain to get back to even and it gets worse, a 75% loss takes a 300% gain to get your money back.
Key Number 3. Paper profits aren’t real until you take them, but paper losses are always real. Don’t fall in love with any investment, great ideas and great companies do not always make great investments.
Key Number 4. Pay attention to what is going on in the world. Buy and hold does not work and never has. When things get crazy you have to be willing to stand aside and watch the crowd lose their money.
Key Number 5. Recognize that anyone can manage their own money. It just takes time. Time to learn how to manage money and time to manage the money. Our clients choose to use their time for doing things they enjoy more than managing their portfolio and therefore pay us a fee to use our time on their behalf
I have spent over 20 years learning how to manage money and managing money. As a result our clients stood aside and missed the tech wreck in 2001 and last year stood aside and missed the sub-prime debacle. We have returned to the market but are ready to stand aside again when the need arises. This is not the typical market timing but rather a simple recognition of bursting bubbles and market crisis‘.
I frankly doubt that this financial crisis is over but we never try to tell Mr. Market what to do. When the timing is right we move ahead when it isn’t we get out.
I offer a free consultation to prospective clients, if you would like to discuss your investment needs with me please feel free to call for an appointment.
I hope you will take time to per ooze our website especially the “Promises” page.
Finally remember this “ The most money you will ever make is the money you do not lose in a bear market.”
Thank You for your time I look forward to hearing from you.